The marketing communications plan Essay Example | Topics and Well Written Essays - 1500 words

The marketing communications plan - Essay Example The second stage of the plan spells out the strategies that will be used in the segmentation, targeting, and positioning processes. According to Malone (2007), the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to innovate timely product is likely a recipe for failure by the technological companies. The competition is high such that manufacturers in the industry have to continually research and create new products that are more suited to customers’ needs and expectations. Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises. The major products lines that the company deals in include a wide range of printers and their associated by-products, personal computers, networking products, industry and enterprise servers, storage devices, and software products. In the past year, the company was ranked as the world’s largest PC vendor in terms of units that were sold; this is according to Fetterman (2012). ULTIME HP TV is a digital media receiver that has network appliances, which are designed to play digital content from varying sources such as Movie-TV programs, video calling , social networking apps. Twitter, Skype, face book, Video , YouTube , bbc I player movie streaming , 3D , free view , Hd , Memory Hard- 7506b, Multimedia , audio playback. Input devices Wireless WIFI , Bluetooth 40Hs , Ports 3 HDMI 2Usb , SCART Input, HP Wireless audio system , Â   From a wider perspective, it can be stated that the marketing communication plan is mainly intended to competitively position Hewlett-Packard Company within the in-home entertainment systems sector. The plan aims to ensure that the new ULTiME HP TV generates high sales revenues and is a favorite among the