Objectives of Folio Fone with Their Developedâ€Myassignmenthelp.Com

Question: What Was Objectives of Folio Fone with Their Developed? Answer: Introducation Folio Fone is going to launch the tablet, and so the company follows some strategies to get a place in the competitive market where they have Samsung, Apple like competitors. The company develops porter's generic strategies to increase their brand value so that they can get the loyalty of the customers and get the attention of the customers towards their newly launched tablets. The company follows differentiation strategy is like promoting the difference that is of Great value. The company supports the strategies as they customise to analyse the dynamic needs and demands of the customers and to understand what the customers want. The company tries to keep adequate inventory for the needs of the customers. The company always follows the fact that it has the newest and advanced inventions to catch the attention of customers. The advanced technology used and the newest inventions of the company will help to introduce that are highly fashionable. In the market of high competition, the mo st fashionable products catch the attention of the customers as stated by Baker (2014). The most important differentiation strategy of such companies is to nurture customer focused and creative culture as stated by Green, et al. (2016). The company allocates funds that focus sales to the needs of the customers, and the company's main objective is not to control the expenditure. The objective of the company is to get sustained profitability and so to provide products of highest quality. The company tries to invent new fashionable products with lower price and the design products by choice of the customers. To get access to the Asian market, polio phone has to remind the buying power of the customers, and by keeping in mind the economic status of the Asian customers, the company follows price production and cost leadership strategies. To get hold to the China market, the company focuses on the adequate inventory and creativity. This focus helps the company to get a position in the competitive market as well as to catch the new markets, new services and new products but consistent strategy development is needed to reach the business goals and to maintain a smooth flow. By using this strategy, the company can take a position in the competitive market and can win the trust of the customers. If the dynamic names of the customers are satisfied by this company's?newly launched tablet, then the company will be able to fight with Samsung and Apple like renowned companies. The company also follows an overall cost-leadership strategy like reduction as well as controlling the cost of the products. If the cost is reasonable for the newly launched product, then the customers will be more attracted to the products as the tablets of Apple and Samsung like renowned companies are a bit high (Lupton, 2014). Customers, generally want the quality of the product along with the reasonable price (Hartmann, King Narayanan, 2015). Thus, Folio Fone designs their strategies by the demand of the customers. As they control the cost of the newly launch product, they advertise customers' value for their money. The company focuses on a culture based on developing efficiency. By using the cost leadership strategies, Folio Fone can meet the needs of the customers of highly fashionable products at comparatively low prices. The strategy of the company helps to manufacture efficient as well as simple products that are emphasising volume. The cost control strategy through bureaucratic structure helps the company to catch the Asian market where the economic condition is comparatively low. The company arranges some training workshops to make the employees understood about the products and price setting. The industry of mobile phone is changing regarding Technology as well as Network Technology. Folio phone responded to this demand, they introduced the digital range of cell phones in the market, and the share of the market was slightly increased. The objective of the company is to introduce products that are highly fashionable and of affordable prices. The company is also aimed to catch the growing Asian market and especially the market of China. The company's strategy of supporting and efficiency development based culture will help the company to get a place in the china's market. References: Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Journals: Green, D., Naidoo, E., Olminkhof, C., Dyson, L. E. (2016). Tablets@ university: The ownership and use of tablet devices by students.Australasian Journal of Educational Technology,32(3). Hartmann, B., King, W. P., Narayanan, S. (2015). Digital manufacturing: The revolution will be virtualized.Retrieved from London, England. Lupton, D. (2014, December). Self-tracking cultures: towards a sociology of personal informatics. InProceedings of the 26th Australian Computer-human interaction conference on designing futures: The future of design(pp. 77-86). ACM.